A snippet of the final toolkit. Created and housed in Figma.

Concept and research phase. Dove deep into the nature inspiration for both the color palette and graphic elements.

Salesforce Designer Toolkit

Objective:
Create a cohesive visual system for our Salesforce Designer audience.

Obstacles:
There were set parameters in what we were able to do. The visual identity still needs to feel part of the corporate Salesforce brand, following their approved colors, typography and style.

Process:
This was a cross team effort that involved the UX research team, Trailhead creative team and the Salesforce design team. I was in charge of leading the efforts in creating the toolkit from start to finish, from concepts to gathering feedback, to iterations and finally to presenting the toolkit to our stakeholders.