Houzz | Tradeshow Materials

Objective:
To create a series of print materials for tradeshows that incorporates our new look and feel.

Challenges:
We had recently gone through a rebrand and a new logo was developed. I had the opportunity to lead the efforts in redesigning our print materials for our exhibits where we showcase our brand and services. With no new graphic elements, I had to come up with some directions that feel cohesive with our new brand.

Process:
Working closely with our international teams that are in charge of events and exhibitions, we had a better idea who our audience are and who attends these tradeshows. Working with our graphic designers, we made sure that the designs we develop are user-friendly and appeals to our target audience.