Concepts and Explorations
Engineering Fair Branding
Objective:
To create a look and feel for an engineering recruiting event that’s adaptable based on its location. Deliverables include logos, style guide, keynote/powerpoint templates, marketing assets, etc.
Obstacles:
We foresee this series of event to grow and possibly expand to more cities. So we needed to create a brand that can adapt and scale with the event.
Process:
I was tasked with taking the first stab and leading the exploration of what this brand could look like. Instead of branding the event name, “Eng Fair”, I decided to play with the actual cities instead and make the cities the center of the branding. Working with another designer we started putting together mood boards and concepts. We ultimately landed on the idea of basic building blocks to represent the fundamentals of coding and taking vibrant colors from the actual cities to represent the event.