Back to Congress Literature Drop
Objective:
Create a series of printed collaterals that’s part of an info packet for a “Back to Congress” event.
Obstacles:
There were quite a few printed deliverables with this task. Given that the audience were people in Congress, we had to find the right tone in designing this info packet.
Process:
There’s quite a bit of copy for each of these one-pagers. We wanted to leverage illustrations to go with the copy. I’ve created illustration elements based off our illustration brand guide and added texture to them to give it depth. Then I carefully paired it with each one-pager to give it that story-telling element but also making sure it’s not taking too much attention away from the copy. These were then packaged to go to print and handed out at the event.