Facebook Groups | 10 Year Anniversary Social Infographics

Objective:
To create social posts to celebrate the 10 year anniversary of Facebook Groups.

Challenges:
Leveraging branded elements from Facebook App, we had to come up with a way to create a series of infographics that would be easily digestible on social media. Timeline was also fairly short on this so we had to keep things relatively simple but still stay within brand.

Process:
Working closely with our partners on the FB Groups team, we were given content of what needs to go on the graphic. After seeing the amount of content there are, we decided to split the graphic up into three parts to make it less clutter and fit into a carousel format on social media. We leveraged illustrations from our branded assets and arranged them to bring visual interests to the overall graphic so that they are cohesive in design.